Research Paper on Data Mining Example | Topics and Well Written Essays - 1500 words

On Data Mining - Research Paper Example This marks their preferences which are used for understanding how often they would shop, where they travel to for getting a brand and what kind of price they are ready to pay for obtaining the said product. Data mining has come of age because it has been linked up with understanding the people in particular and how they employ the basic dictum of buying and selling. This also helps the companies to comprehend how well their target base is shifting its basis and what kind of changes are happening within their fore. The manner in which this personal information is being made use of suggests that the unethical norms and routines are on the upsurge, and these need to be controlled for all the right reasons. Data mining is important to understand because its usage has been openly discussed, criticized and analyzed upon. It has touched upon the significant pointers which have paid emphasis on the way the user privacy levels have been transgressed upon of late, and how these have meant seri ous problems for them; no matter they are available in a physical form or a virtual one (Greenberg, 2006). The data mining procedures are usually given the cover by the people who conduct the same. They believe that it is an ethical process which is good for the company and hence they go about conducting the same business data mining activities. Also they believe staunchly that they must know more in order to give back towards their own business entireties. The personal information that has been saved by the companies in the wake of the data mining procedures is somewhat of a confusing debate. This is because the data mining activities shall be the cornerstone of their reaching towards new and unique customers of products and services. By this, they can find out how the new and unique customers would have their respective preferences and how this shall help the brand (and the company) to develop as a result of the same undertakings. For the users, they seem to be living in an unprot ected zone. This is because they are unaware who is secretly tracking their information and which individual or company is trying its best to reach out to this user in the future. There is a sense of susceptibility with regards to the users when they are unaware of who is going to contact them next and in what capacity this contact will be established. Perhaps, it is about time that the companies realized that there must be an ethical way to bring about contact with the people than merely reaching out to them as strangers. However, much needs to be understood and that too in a proper manner to achieve sound results (Gopalani, 2011). The personal information is important for everyone because it changes the course of one’s entirety. If this is compromised upon, it will mean that the people are being taken for granted by these companies, which is simply deemed as unacceptable on their part. The data mining techniques might look very glamorous to these companies but what they see m to forget is the fact that these companies have a major responsibility to take care of. The reason why people seem to be not protected from the data mining techniques which are in use is because they know already that their information and private data is being compromised upon, and hence the need to set things right. The privacy levels will resolve quite a lot of problems if there are concerted efforts made by the data mining