Marketing Opportunity - Dettol Free Essay Example, 1250 words

Dettol has successfully been able to position itself as a brand which is mainly for families for the purpose of hygiene and keeping them germ-free. With its claims of the killing off 99.9% germs Dettol is a popular product when it comes to daily cleanliness. Even though they have established their brand as a clean product which is convenient and dependable there still exists an opportunity for Dettol to add to their current product depth by introducing a brand which is for today s more aware consumer. With the consumer s preference for environment-friendly brands which endorse recyclable materials in product use and aim for convenience. Free refills for their no hands liquid hand washes and the introduction of the product in bigger sizes is an opportunity that the brand can benefit from in the UAE market. Proposed productThe product that is proposed is to introduce the concept of refills for a basic bottle of liquid hand wash in a variety of fragrances. In this way a strategy much l ike Gillette does with its razor blades can be followed. When the overall price of the product is comparatively less the cost is transferred to the purchase of refills. We will write a custom essay sample on Marketing Opportunity - Dettol or any topic specifically for you Only $17.96 $11.86/page